And that goes double during Pride Month, when it feels like everyone and their second cousin comes out of the woodwork to let their heavily branded freak flag fly… for 30 whole days.ĭon’t get it twisted-we’ll be the first to acknowledge that every ounce of representation and support matters in the ongoing fight against discrimination, injustice, bigotry, and repression. From politically questionable multinational corporations cranking out the rainbow merch to the cheap tokenization of queer characters in popular media, folks who fall within the LGBTQ+ spectrum are no stranger to wishy-washy marketing campaigns.
